I am a product designer and a researcher with three years of startup and in-house experience and more than three years of related interdisciplinary design experience.NEWLINEScroll down for an overview of some of my recent work. For detailed case-studies, please reach out to me at kinjaldotshah@gmail.com

This is Ukko’s main product: a prescriptive agriculture analytics platform. It analyses fields’ weather, soil, and crop data through IoT devices and advises farmers on crop health.NEWLINEI led the end-to-end process from research to experience and visual design. I also worked on content strategy and copywriting and initiated the company’s first-ever design system. The product was launched in early 2020 and currently it serves customers in 6 countries across the world.

This is a backstage to Ukko’s main product. I’m working as a sole designer and a researcher on a cross-functional team of 13, responsible for a complete redesign of this B2B SaaS tool. The tool enables companies and sales agents to set up farms for their customers across the world.NEWLINECompared to its earlier version, the redesign bridges the gap between the online and in-farm setups, allows collaboration, provides equitable experience for a variety of farming practices across the world, and makes overall experience faster and smoother.

In this internship, I worked on envisioning the future of the Chase Pay digital wallet and rewards system. I contributed to brainstorming sessions, synthesized research to identify a target user group, designed a prototype, took notes during usability testing, and helped develop strategies for the future roadmap.